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Facebook Pixels

 

 

Basic tracking

To install a Facebook Pixel, you simply copy and paste the 'Base Pixel code' into the field in your product's settings labelled 'Paste tracking code to all of this product's pages'.

Tracking events

If you want to track when a customer purchases your product, bump, upsells or downsells, this is also easy to do.

Once you have pasted in the 'Base Pixel code' as above, you can use the following examples to track purchase events for the relevant parts of your customers orders.

Click here to get the code to paste into the 'Paste tracking code to add only if the customer purchases the main product ' field, to track the purchase of your main product.

Click here to get the code to paste into the 'Paste tracking code to add only if the customer purchases the bump' field, to track the purchase of your bump offer.

Click here to get the code to paste into the 'Paste tracking code to add if the customer purchases this upsell ' field, to track the purchase of each one of your upsells. Note! You must replace 'UPSELL_ID_HERE' in the code with the ID of your upsell, which is the number at the very end of the URL that you go to when editing the upsell.

Click here to get the code to paste into the 'Paste tracking code to add if the customer purchases this downsell ' field, to track the purchase of each one of your downsells. Note! You must replace 'DOWNSELL_ID_HERE' in the code with the ID of your downsell, which is the number at the very end of the URL that you go to when editing the downsell.

Please note that when using tracking pixels for purchase triggers they fire on your ThriveCart success page. If you're using your own custom success page then your customers are being directed away before these events can be successfully triggered.

Custom success pages are an advanced feature if you're trying to do more than simply direct your users to a new page after purchase. Which is why we forward the order details via the query string.

This will let you set a script on your page to conditionally load data based on what is ordered. So if you're wanting to load a Facebook purchase event for a product it will only trigger is this product detail is included in the order query string.

 

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